Great Ocean Road Running Festival

Great Ocean Road Running Festival is a massive running festival near Melbourne, Australia. Ennis designed the brand’s visual style and wrote headline copy—all inspired by the beautiful landscape that the festival calls home.
Select accomplishments:

🏃‍♀️ Ennis drove record-breaking sales and 90% of races sold-out by conceptualizing and implementing a comprehensive brand identity system (with typography support and logo design by the IMG Events team).
🏃‍♀️ Wrote the slogan“Take the Scenic Route: No Vehicle Necessary” that was used in paid media materials following the rebrand.