Great Ocean Road Running Festival

Great Ocean Road Running Festival is a massive running festival near Melbourne, Australia. Ennis designed the branding system and wrote headline copy—all based on strategy highlighting the festival’s unique selling point: its colorful, rustic setting.

Select accomplishments:

🏃‍♀️ Ennis drove record-breaking sales and 90% of races sold-out by conceptualizing and implementing a comprehensive brand identity system (with typography support and logo design by the IMG Events team).

🏃‍♀️ Ennis wrote the headline copy extensively used in advertising materials following the refresh.