Ennis designed a new design system for premium car auction firm Barrett-Jackson that inspires younger consumers to attend. Though Barrett-Jackson is a category leader, their current branding is very dark and dated, and their audience skews older.

Select accomplishments:

🏎️ Ennis solved the issue of the current style feeling too dark by designing a vibrant visual system spotlighting Barrett-Jackson’s colorful cars.

🏎️ Ennis wrote all copy in the direction, driving viewers to bid on a car and highlighting Thrill Rides, an emerging source of revenue for Barrett-Jackson