Ennis designed a new advertising system for premium car auction Barrett-Jackson. He achieved the strategic goals of increasing appeal to younger, culturally-savvy consumers, and highlighting an emerging revenue stream for the company.

Select accomplishments:

🏎️ Ennis solved the issue of the current style feeling too dark by designing a vibrant visual system spotlighting Barrett-Jackson’s colorful cars.

🏎️ Ennis wrote all copy in the direction, driving viewers to bid on a car and highlighting Thrill Rides, an emerging source of revenue for Barrett-Jackson